Arianna Muscolino from CESIE, Palermo is currently undertaking her secondment with ClearClimate. Arianna is co-developing a new study at SWPS University to investigate how AI-generated images influence climate change communication.
The project compares young and older adults in Poland and Italy to understand how individual characteristics, such as empathy and pro-environmental attitudes, shape visual attention and responses to climate messages.
Using eye-tracking and survey measures, the study aims to identify what makes climate communication more engaging, trustworthy, and persuasive across different cultural context, highlighting how different audiences responds to visual climate content.
